PressCookie launches new platform where Makers and Media can meet
Inspiration for unique handmade products at your fingertips
Unique and handmade products, that’s what PressCookie is all about. This new online platform connects handmade and artisan brands to the media. The products that are showcased on the platform are a variety of lifestyle products. Think of home accessories, self-care products, bags, jewellery, and bridal and wedding accessories.
PressCookie makes it easy for the media to feature brands and their products by having all important information and high-resolution images ready to use. Makers present themselves on the website by means of a “Press Kit”: an online profile in which you will find brand details, a high-resolution brand logo, and product photos. Media – or ‘Press members’ as they are called on the platform – can also send out a “Press Request” so when a brand feels they match their demands can pitch directly to them. The service is free of charge for Press members because every feature helps the maker move forward.
PressCookie gives an even wider stage to the makers. It offers makers the opportunity to publish Press Releases on their platform. PressCookie also encourages makers to tell more about themselves through Brand Interviews, giving you a closer look behind-the-scenes of the brands. Finally, a new Trends & Favourites article is placed on the site every week: a collection of several handmade products from a variety of makers under a new theme or trend. All articles are available to the media, to use as is or as inspiration for articles they’re working on. “So many remarkable products deserve the attention of both the media and the public, we hope to establish that connection with PressCookie,” remarks co-founder Liezel Glaubitz.
The platform was founded by Zerlina Winkel and Liezel Glaubitz, both entrepreneurs with experience in creating and selling handmade products themselves. Co-founder Zerlina Winkel: “Liezel and I both received visibility for our brands through features in magazines and blogs with our handmade products. But we noticed that this doesn’t happen very often for handmade & artisan brands. Either because brands don’t have the knowledge, or simply don’t have enough time to connect with the media. PressCookie gives us the opportunity to share our knowledge, and to simplify the process for both media and maker.”
PressCookie is a Dutch-founded company, set up to empower and support for handmade & artisan businesses by connecting them to the media and creating awareness for them and their products. PressCookie focuses on the international market for both media and makers.
For more information, follow @PressCookie on Instagram, @Press_cookie on Twitter or, go to PressCookie.com – Where makers & media meet.